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Ben & Jerry’s Releases New Cereal-Inspired Flavors, But Forget The Best One

OK, I’m a little salty about this because I spent most of college adding cereal to ice cream for late-night snacks. I had no idea I was actually a genius and not just a fatass.

It’s fine, I guess. I’m sure Ben & Jerry’s does it way better than I ever did.

On March 7, the ice cream company released a lineup of the new breakfast-inspired flavors, collectively called Cereal Splashbacks, and wow do they sound amazing.

In the wise words of Britney Spears: Gimme, gimme more. GIMME MORE.

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The new lineup includes three flavors based on your favorite childhood breakfast cereals.

1. Fruit Loot

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A picture of a bowl of ice cream with Ben & Jerry's new flavor "Fruit Loot."

Ben & Jerry’s


2. Frozen Flakes

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A picture of a bowl of ice cream with Ben & Jerry's new flavor "Frozen Flakes."

Ben & Jerry’s


3. Cocoa Loco

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A picture of a bowl of ice cream with Ben & Jerry's new flavor "Cocoa Loco."

Ben & Jerry’s

So, why add cereal to ice cream?

(Seems like a stupid question if you ask me, but Ben & Jerry’s has an answer for us anyway!)

Flavor Guru, Eric Fredette, said in a statement,

The sweet milk at the bottom of a cereal bowl is arguably the best part.

We wanted to take our flavor concepts and make people feel like a kid again, which is how we landed with our Cereal Splashback flavors.

There’s a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday-morning cartoons in pajamas.

Nostalgia’s great, and dude’s right: The milk at the bottom is ALWAYS the best part of a bowl of cereal.

But I’m starting to feel concerned. Is it bad that I’m 23 years old and I still regularly enjoy a bowl of cereal on a Saturday morning?

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No need to answer that now. We can come back to that later, since I have an even bigger concern to address.

As delicious as the above three flavors look, WHERE IN THE HELL IS OUR CAP’N CRUNCH-INSPIRED ICE CREAM?!

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Seriously, Cap’n Crunch is and was the go-to breakfast cereal for kids (and me because, I stress again, cereal is still a very regular snack/meal for me, and you can’t make me feel bad about it).

Consider this article my desperate plea to Cap’n Crunch and Ben & Jerry’s to collaborate to make this delicious concoction ASAP!

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Ben & Jerry’s Releases New Cereal-Inspired Flavors, But Forget The Best One


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